‘KONY’ exemplifies effective use of social media

[caption id="attachment_3863123" align="alignright" width="249" caption="Scan to sign the petition and learn more about Kony 2012."][/caption] In a world where Facebook was originally seen as just a way to network, it has become the more powerful tool: to stop a villain. Joseph Kony, the leader of the Lord’s Resistance Army(LRA), began in Uganda and serves only to gain power. It is an army that has been operating for 20 years, abducting children from their homes, making the girls into sex slaves and the boys into child soldiers. The LRA has abducted over 30,000 children and has spread from Uganda to other African countries. Kony, who is No. 1 on the International Criminal Court’s List, does not have a purpose in his actions. Children should not be living in fear. In the video on YouTube titled KONY 2012, it cites a boy named Jacob. Jacob watched his brother having his throat cut by a machete. At one point in his life, Jacob did not want to live on this earth constantly in this fear. He would have rather died than be running. Now, a group called Invisible Children Inc. is working to gather together the world and fight to arrest Kony. They do not work to glorify Kony’s crimes. Rather, they are working to make a point and begin a movement to work toward his arrest and gather together U.S. support. Utilizing Twitter, Facebook, and other social media, Invisible Children is targeting 20 cultural makers such as Bono, Oprah, George Clooney, and Rihanna and 12 policy makers in government to speak up. “When they speak, the world listens,” according to the Invisible Children website. The campaign targets 2012 as the year to make the difference and arrest Kony. On April 20, the group will be covering cities with posters to show support for KONY 2012. Now is the time to move and bring up our voices. The video expires on Dec. 31. This is the way that social media should be used. It’s the way to gather together all of our voices and instead of being told what to think by the government, a way to make the government listen to us. As of Wednesday had 97,130 pledges on their site and over 1.8 million views on the YouTube video. With KONY 2012 going viral more by the minute,  the government will have to pay attention. Anyone can make a difference. The movement was started by and is supported by students just like you and I. People can go to the website to sign the petition, watch the video, learn more about the movement and also find other ways to become involved.

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