the Informer

Lady Gaga has done it again delivering nothing but shock and awe with the recent release of her nine and half minute long music video for “Telephone.” From the eccentric costume choices to the devious plot line, everything reeked of the influential Gaga many of us have come to know and love.

Although many critics and fans alike are saying this video was lacking the vivacious spirit seen throughout “Paparazzi” it’s hard to discredit the amazing originality that is just so specific to Gaga. As the anticipation from fans predicted, the video tore through the Internet like none other. With 22 million views on YouTube since the video’s release two weeks ago and constant trending on twitter, the promotion was a brilliant strategy for boosting sales of the single on iTunes.

“Telephone” was the continuation of her prior music video “Paparazzi” but the series was amped up with the presence of the one and only Beyonce with her fabulous one-liners and blasting vocals. Also making a special appearance in video was the infamous Pussy Wagon from “Kill Bill” which was the get away car for the Thelma and Louis like duo in the music video.

The prison dance scenes, lesbian make out sessions, mass murder at a diner and cigarette sunglasses were all highly controversial yet riddled with underlying messages portraying Gaga’s thoughts on the United States. Gaga told The Daily Telegraph that the content of the video includes “commentary on the kind of country that we live in.”

The blatant product placement seen in the video was yet again another one of Gaga’s visions, she conveniently meant to for them to be distracting. Virgin Mobile, Wonder Bread, Diet Coke and the dating Web site Plentyoffish.com were all vying for a short spot within the movie like video. What other artist would be able to put arsenic in Miracle Whip and get away with it?

Although Lady Gaga’s burlesque-like unpredictable videos may not be everyone’s cup of tea they surely are distinctive. Let’s face it, Gaga is a novelty, she brings a refreshing uniqueness to the stale pop music industry that we’re all used to and have been disregarding since age 13. Gaga is a pop industry revolutionary, since 2008 she has blasted to fame and won a slew of Grammy Awards, MTV Video Music Awards and Teen Choice Awards to boot.

She creates 10 minute long music videos laced with Warholian imagery and social commentary and she never apologizes for the outrageous messages she’s sending, she’s just being Gaga. Not even Madonna does glamour and fame like Gaga. She’s a tycoon, a trailblazer for challenging the norm, getting up in your face and not backing down. As a self-proclaimed freak, she definitely knows how to push the envelope while providing a concrete message hidden in all of her videos for fans to decipher for themselves.

Gaga is the epitome of excess in every form and that’s what her fans love about her. With the video leaving us hanging with “to be continued,” it’s apparent that Gaga’s reign as music video queen will live on for sometime to come and all of the Gaga fans out there will just have to sit back and relax until Gaga continues her video series of with controversy.